Analytics 101 – Hits, Pageviews, Impressions and Unique Visitors Defined…

JohnnyGeek    Analytics Stuff     analytics, hits, impressions, pageviews, unique visitors

There are literally dozens of elements of the web traffic statistical data model that must be understood to properly measure the effectiveness of your web site. Today, we’re going to talk about four of them.

These four fundamental terms are the ones you should be most familiar with – especially when it comes to gauging the effectiveness of a marketing campaign. Unfortunately, they seem to be the least understood and/or most widely confused with each other.

You often see or hear about a given site that claims, “1 million hits per month”. But what does that mean, really? Does that mean that 1 million people visited that site?

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