Browsing all articles from July, 2011
Jul
4

Top Paying CPM Advertising Networks…

Author JohnnyGeek    Category Marketing Stuff     Tags ,

If you pay attention to the types of traffic you are getting in your website or blog, you should be able to tell if the bulk of your traffic is derived from organic search engines, or direct referrals. Organic traffic typically converts fairly well to a CPC campaign, however your frequent visitors will rarely click on these CPC ads. To convert this type of traffic to revenue, the use of a CPM model may be a good solution.

If you’re not familiar with the different types of advertising models, you might take a pause here and go read this first.

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Jul
4

Analytics 101 – Hits, Pageviews, Impressions and Unique Visitors Defined…

There are literally dozens of elements of the web traffic statistical data model that must be understood to properly measure the effectiveness of your web site. Today, we’re going to talk about four of them.

These four fundamental terms are the ones you should be most familiar with – especially when it comes to gauging the effectiveness of a marketing campaign. Unfortunately, they seem to be the least understood and/or most widely confused with each other.

You often see or hear about a given site that claims, “1 million hits per month”. But what does that mean, really? Does that mean that 1 million people visited that site?

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Jul
4

4 Tips To Get The Most Out Of Your Banner Ads…

Author JohnnyGeek    Category Marketing Stuff     Tags , , , , , ,

Hopefully, you’re familiar with the different types of advertising revenue models. Equally important though, is knowing when, how and where best to use each type to best capitalize on their strengths, and overcome their weaknesses.

You have a finite number of ad spaces on your site. I don’t know what that number is – it’s whatever you’ve decided. Let’s say you’ve decided on 4 ads displayed at any given time in gutter of your site. Is the CPA ad in question so appealing to your target audience, and so appealing an offer, that the user is likely to click – and convert – that it deserves to be shown in one of those prime spaces instead of a CPM ad that will earn you money just for being shown, or a CPC ad simply for being clicked?

When a user clicks an ad on your site – they may be gone for good. You never know. Is the payoff from the click, or the possible payoff of the completed action worth that user leaving your content?

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Jul
4

Advertising Networks Explained – CPM vs. CPC vs. CPA…

There are several different types of advertising revenue formats available, and they each pay you as the publisher differently.  Deciding when, where and how to use each model can be a daunting task.

The following overview explains the basic differences between these three types of campaign formats, and compares their strengths and weaknesses.

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Jul
3

How To Install Android on Your Mac via Parallels…

Author JohnnyGeek    Category HowTo Stuff     Tags , ,

I make no secret that I feel that Parallels is the cat’s pajamas.

I started off using Parallels (at version 2) so that I could run a Windows-only application required for work at the time (the Microsoft Dynamics Ax client). I’m up to version 6 now, and it just keeps getting better, and more useful.

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Jul
1

21 Free Premium WordPress Themes…

Author JohnnyGeek    Category Blog Stuff, Design Stuff     Tags , , ,

There are so many premium themes out there at such a low price that you’re just forbidden to have an ugly website anymore. More and more online companies are selling awesome wordpress themes, and along with this raise in premium theme services, some of these companies are offering free premium themes as well.

Do you want to impress with a nice (FREE!) premium WordPress theme? Here are 21 choices you can make. Check out these sweet free premium themes for your WordPress blog!

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Jul
1

10 Flagrant Grammar Mistakes That Make You Look Stupid…

Author JohnnyGeek    Category Blog Stuff     Tags , ,

These days, we tend to communicate via the keyboard as much as we do verbally. Often, we’re in a hurry, quickly dashing off emails with typos, grammatical shortcuts (I’m being kind here), and that breezy, e.e. cummings, no-caps look. It’s expected. It’s no big deal. But other times, we try to invest a little care, avoiding mistakes so that there’s no confusion about what we’re saying and so that we look professional and reasonably bright.

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