Top Paying CPM Advertising Networks…
JohnnyGeek 
If you pay attention to the types of traffic you are getting in your website or blog, you should be able to tell if the bulk of your traffic is derived from organic search engines, or direct referrals. Organic traffic typically converts fairly well to a CPC campaign, however your frequent visitors will rarely click on these CPC ads. To convert this type of traffic to revenue, the use of a CPM model may be a good solution.
If you’re not familiar with the different types of advertising models, you might take a pause here and go read this first.
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Analytics 101 – Hits, Pageviews, Impressions and Unique Visitors Defined…
There are literally dozens of elements of the web traffic statistical data model that must be understood to properly measure the effectiveness of your web site. Today, we’re going to talk about four of them.
These four fundamental terms are the ones you should be most familiar with – especially when it comes to gauging the effectiveness of a marketing campaign. Unfortunately, they seem to be the least understood and/or most widely confused with each other.
You often see or hear about a given site that claims, “1 million hits per month”. But what does that mean, really? Does that mean that 1 million people visited that site?
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4 Tips To Get The Most Out Of Your Banner Ads…
Hopefully, you’re familiar with the different types of advertising revenue models. Equally important though, is knowing when, how and where best to use each type to best capitalize on their strengths, and overcome their weaknesses.
You have a finite number of ad spaces on your site. I don’t know what that number is – it’s whatever you’ve decided. Let’s say you’ve decided on 4 ads displayed at any given time in gutter of your site. Is the CPA ad in question so appealing to your target audience, and so appealing an offer, that the user is likely to click – and convert – that it deserves to be shown in one of those prime spaces instead of a CPM ad that will earn you money just for being shown, or a CPC ad simply for being clicked?
When a user clicks an ad on your site – they may be gone for good. You never know. Is the payoff from the click, or the possible payoff of the completed action worth that user leaving your content?
Advertising Networks Explained – CPM vs. CPC vs. CPA…
There are several different types of advertising revenue formats available, and they each pay you as the publisher differently. Deciding when, where and how to use each model can be a daunting task.
The following overview explains the basic differences between these three types of campaign formats, and compares their strengths and weaknesses.
How To Install Android on Your Mac via Parallels…
I make no secret that I feel that Parallels is the cat’s pajamas.
I started off using Parallels (at version 2) so that I could run a Windows-only application required for work at the time (the Microsoft Dynamics Ax client). I’m up to version 6 now, and it just keeps getting better, and more useful.
21 Free Premium WordPress Themes…
There are so many premium themes out there at such a low price that you’re just forbidden to have an ugly website anymore. More and more online companies are selling awesome wordpress themes, and along with this raise in premium theme services, some of these companies are offering free premium themes as well.
Do you want to impress with a nice (FREE!) premium WordPress theme? Here are 21 choices you can make. Check out these sweet free premium themes for your WordPress blog!
10 Flagrant Grammar Mistakes That Make You Look Stupid…
These days, we tend to communicate via the keyboard as much as we do verbally. Often, we’re in a hurry, quickly dashing off emails with typos, grammatical shortcuts (I’m being kind here), and that breezy, e.e. cummings, no-caps look. It’s expected. It’s no big deal. But other times, we try to invest a little care, avoiding mistakes so that there’s no confusion about what we’re saying and so that we look professional and reasonably bright.
HowTo – Add an <hr> button to the WordPress Visual Editor…
First let me say, I love WordPress. I’ve been considering a WordPress tattoo lately. I’d make out with WordPress if I could. That said – every once in a while I come across something that is missing for some stupid reason. An <hr> button in the visual editor (TinyMCE) is such a glaring omission.
What a pain to flip over to HTML view, pop in your <hr>, then flip back to Visual view again. Meh. Double-meh.
I need it, you need it, everyone needs it…here’s how to put it in the toolbar where it belongs. (Along with any other buttons you may want as well…)
7 Cool CSS3 Techniques…
For designers and developers, CSS has long been a powerful part of the web design process, but with the emergence of CSS3 and the growth of both the spec and the number of browsers that support it, amazing options are being opened up for designers.
It’s now possible to do all sorts of cool things just using CSS — even animation. Although not all of the effects work across browsers (even browsers that have CSS3 support) and some things are more for show and tell than actual use, there is seemingly no shortage of cool things you can do, just with the stylesheet.
Here are seven of my favorite CSS3 techniques that have a real-world use and that you can start experimenting with right now.
Polaris for Google Analytics…
Check out this super-slick cross-platform desktop widget for Google Analytics (Adobe Air). With 8 standard reports it’s the easiest way keep your data always instantly available. The rich interface and swift navigation make it a pleasure to use.
9 Must-Have Twitter Apps for the Business User…
If you are new to Twitter then it’s easy to get confused with so many twitter applications out there. Further, if you are a business user than you may have no time to do research on the applications. Hence, here are the ten twitter tools which will be very helpful if you are using twitter for a business purpose.
13 Mobile Apps for Google Analytics On The Go…
Being away from your computer doesn’t have to mean also being away from your analytics data. Here are 13 mobile apps for iPhone, iPad, Android, Blackberry and Windows Mobile that will keep you connected to your stats no matter where you are.
10 Free Premium WordPress Themes That Don’t Suck
Usually when we see the word “Premium” associated with a WordPress theme, it means there are going to be some dollars involved. Premium themes typically have a more professional design, an advanced layout, or extra-slick features.
However, there are plenty of premium themes out there for free. Here are 16 of them that don’t suck.
Air Display – WiFi Extended Monitor
I ran across this app the other day while browsing for iPad apps. OMG – this is so cool!
It’s no secret that I’m thoroughly addicted to using a 2nd monitor with my Macbook Pro. I came across this little app the other day though, that lets me use my iPad (or iPhone) as an extended monitor – via WiFi. How cool is that?
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